Making a Story Newsworthy
Get your story heard! Learn what makes a story newsworthy in this e-course presented by Jake Serwer, a strategic public relations advisor and former D.C.-based political TV news producer.
- Gain insight into the elements that make for a compelling story/message
- Understand the differences between earned, owned and paid media
- Learn how to build strong relationships with journalists
- Examine strategies to get your story placed in print, radio, TV and digital platforms
- Get tips for working with traditional and new/digital media, from interviewing to pitching stories to different outlets
With expert insights, practical strategies and proven best practices, this course will give you the tools to develop and deliver stories that attract and boost media attention for your chamber.
