Basics in Crisis Communication

As community leaders, chambers of commerce are known for being a trusted source of information. In times of unexpected challenges—whether public controversies, unanticipated leadership transitions or natural disasters—effective crisis communication becomes crucial in guiding members and businesses through uncertainty.

This course equips chamber professionals with key communication and public relations strategies to navigate crises, work with media to share accurate information and protect their organization’s reputation.

Key topics covered include:

• Crisis communication plan development
• Approaches for responding to negative media coverage
• Effective digital media usage during emergencies
• Importance of transparency, empathy and proactive messaging to maintain trust

The course is presented by Jake Serwer, a strategic public relations advisor and former D.C.-based political TV news producer. With Jake’s real-world examples and hands-on exercises, chamber staff will gain the tools and strategies to confidently navigate crisis situations and ultimately foster stronger community relationships.