Your Members Are Telling You Something. Are You Listening? Using AI, Automation, and Data to Drive Member Engagement ACCE | Online Store

Your Members Are Telling You Something. Are You Listening? Using AI, Automation, and Data to Drive Member Engagement

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Tuesday, June 16th, 2026 at 2:00 PM ET


Most Chambers think they understand member engagement... They don’t. Because if you did, you could answer—without hesitation:

  • Who’s about to drop?
  • Who are our most engaged members?
  • Who’s ready to spend more?
  • What programs actually drive retention and revenue?

Instead, most Chambers are stuck reacting… pulling reports after the fact… and hoping renewal season goes their way. That ends here.

In this session, we’ll show how Chambers are shifting from reactive to proactive—using AI Agents, automation, and flexible reporting to see what’s happening before it’s too late and act on it in real time.

 

You’ll learn how to:

  • Instantly identify your most and least engaged members (without manual tracking)
  • Use AI to surface risks and opportunities your team would otherwise miss
  • Automate the right outreach at the right time—based on actual behavior
  • Build engagement scoring that reflects your Chamber, not a generic model
  • Turn your AMS from a system of record into a system that actually drives growth

We’ll walk through real examples—what works, what doesn’t, and what to do next.

The reality:

If you’re still relying on static reports and gut instinct, you’re already behind.

Bottom line:

This isn’t about adding more technology. It’s about finally using your data to make better decisions—and act on them.

Who Should Attend:

Chamber Presidents,  Membership Directors, and operations leaders responsible for engagement, retention, and revenue growth.

 

re:Members Logo: "Because it's All About Your Members"

 

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Patrick Dorsey, EVP, Sales and Marketing, re:Members

 Patrick Dorsey is a sales and marketing leader known for helping associations and member-based organizations grow by focusing on what matters most—people, process, and outcomes. As EVP of Sales and Marketing at re:Members, he partners closely with clients to rethink how technology can better serve their teams and their members. His perspective is grounded in execution and shaped by a simple belief: great systems shouldn’t just manage work—they should make it easier to do meaningful work.

Patrick is an active member of ASAE, OrgCommunity, Association Forum, AMCI and the Association of Chamber of Commerce Executives (ACCE) where he regularly contributes his time and perspective. He’s a frequent speaker at industry events and roundtables on growth, technology, and leadership.

Outside of work, most of his free time is spent cheering from the stands at his kids’ games and events, enjoying those moments that go by faster than you expect—and when he’s not there, he’s usually out walking the dog, taking a little time to slow things down.

White man with beard ad moustache in light blue button down and dark blue blazer standing in a hallway

 

Jason Vance, Director of Client Experience and Solutions, re:Members

Jason Vance brings over 10 years of experience in the association industry, with a strong background in sales engineering, client success, and solutions delivery. He has a proven record of accomplishment of driving revenue growth both as an individual contributor and as a team leader working with enterprise accounts.

Jason is known for building genuine, trust-based relationships with clients and for his consultative approach to understanding and solving their needs. He excels at developing and implementing processes that accelerate sales growth and support both short- and long-term business goals.

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