Tourism as an Economic Driver
This on-demand eCourse helps chamber professionals understand how tourism drives local and regional economic development and how to measure its true impact. Whether you’re new to tourism’s role in economic development or looking to improve how you communicate its impact, this course offers practical insights to support your work.
- Understand why tourism matters to chambers of commerce
- Learn which metrics and data points to track and where to find reliable tools and sources
- Gain strategies for using data effectively to tell your community’s story, demonstrate economic value and guide decision-making
Adam Sacks is the founder and President of Tourism Economics, an Oxford Economics company dedicated to understanding the relationship between travel and the economy. For more than two decades, Adam has worked with destinations, industry associations, and companies around the world in the areas of opportunity and risk assessments, policy analysis, and economic impact. He is an authority on measuring the economic impact of visitor activity and has analyzed the impacts of cruising, gaming, timeshare, hotels, new attractions and destination marketing. Adam's work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors. Destination marketing organizations around the world rely on Tourism Economics data and scenario models to inform global marketing investment allocations. Adam also supports trade associations in the aviation, hotel, and broader travel arena with forecasts widely considered to be an industry standard. Adam's work has influenced critical government policies in the areas of travel facilitation, taxation, and tourism promotion initiatives. Adam regularly presents to corporate strategic planning teams on the threats and opportunities facing their businesses and is a member of the U.S. Department of Commerce, Travel & Tourism Advisory Board.
