Measuring and Communicating the Value of Government Relations

Explore how organizations measure their advocacy and government affairs work, including which metrics best capture your achievements and how they impact your organization. Hear case studies from corporations, associations, and non-profits that provide best practices for communicating impact—even when goals shift or desired outcomes aren't fully met. Learn to identify the data most compelling to your stakeholders and discover effective strategies for communicating the importance of your government relations work as a value-add.