Digital First: Using Data to Drive Engagement and Strategic Planning

Learn how to shift your marketing strategy from print-heavy promotions to targeted, data-driven digital campaigns. This session will show you how to ditch outdated tactics, track what matters and reshape your marketing playbook using real-time insights, SEO and a digital-first approach. Key takeaways will include common marketing mistakes and how to fix them. 

Presented by Lauren Gowins, CEO, The Bold Agency